Do you suffer from breakage?

Did you know we produce a product for the hair??  Fruition Follicle Serum has been an item of our full spectrum line for about 10 years.   It’s designed to be used in very small quantities as a daily restorative and protective hair emollient that prevents breakage and promotes absorption and elasticity to the hair shaft.

You may not have heard much about this product because our focus has been on body care and fragrance.   However, when our beloved Jacque Reid (check out her latest vegan project) of The Tom Joyner Morning Show posted about her new hair journey to transition her tresses to all natural I had to step up and share what has worked for me during my transition.   This product is one I have personally used for over 13 years.    I created it back then and worked on it for years before releasing it to the market about 10 years ago.    This plant based formula smells wonderful and is blended with Grape Seed Oil, Olive Oil, Carnauba Wax, Candelilla wax, a little Shea and essential oils of Lemongrass, Lavender, Grapefruit and Rosemary.     All very similar core ingredients to our body butter line but different essential oils and mathematical formulas.    When it comes to creating products we find that simplicity rules and it’s the mathematical formula and preparation that changes how each product performs.

People always ask how I transitioned from lengthy chemically treated hair to all natural hair with decent length without having surrendered to the BIG CHOP      or how I frequently switch textures from curly afro to braids to bone straight with no damage or stress.     To be honest as I’ve matured (I’m 45 now) I’ve realized that I can not treat my hair the same way I did in my 20’s and 30’s.   I have to be more cognizant of how I physically handle my strands and what I use on them.    

If you will, I’d like to share a few tips and techniques that have worked for me over the several years.

Product:  i admit, I’m a hair product junky.   I buy and have used all of the latest hair conditioners, leave-ins, curly puddings, edge control jams and what not.   I find that the products with the least amount of ingredients work the best.    I wash once every 4-6 days, use an overnight conditioning mask and shampoo once then condition 3 times instead of the other way around.    I bet that’s something you don’t hear often.   Yes, I only give myself one good shampoo but I condition and rinse 3 times with 3 different conditioners to make sure I am replenishing my hair with the moisture and oils I just washed out


Styling- The reason I go between textures, straight to curly, often is to give my hair a break.  I’m neither overheating nor over saturating my hair.    If I flat iron, I only do so when my hair is freshly washed and conditioned. I use a steam flat iron with a diluted solution of mostly water, a drop of leave-in conditioner and Fruition Follicle serum. I don’t “bump” my roots or ends daily anymore.   Applying heat to unwashed hair daily is a sure way to promote breakage.

When I wear my hair curly/natural I wash, condition x 3, apply leave-in conditioner + curly pudding and go.   I no longer twist out twist in or what have you.    Why?   Well, I don’t have that kind of time, energy or patience anymore.  And, I have found that the constant twisting of damp hair can cause more breakage.    So, however my natural curl pattern drys on its own is what I’m wearing, take it or leave it, frizz and all! 

Hair Serum

These are just a few do’s and don’ts that I follow to maintain a healthy head of hair as I approach my late 40’s.   I may have a whole new set of rules once I hit the big 50, who knows. :-) 

With all of these techniques and products the ONE PRODUCT that has really PROTECTED THE INTEGRITY OF MY HAIR SHAFT  is my  Fruition Follicle Serum.   It has been my daily go to when my hair feels dry or strained.   It adds just enough daily moisture to give the strands elasticity without weighing the hair down when used correctly, 2-3 small drops daily or bi-daily.   For more info  Click the link below.


- Keba

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"Love this product I have four scents of the Body Butter and I love how the calm me after a hard days work and a shower. I also love the complements I get from women"

Jude W.